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Our point of departure and differentiator is our belief that a communications strategy is organisationally driven rather than communications driven. In other words, the communications activity is not an end in itself but should rather serve and hence be aligned with organisational objectives. Anything short or contrary to this, is futile and tantamount to “putting lipstick on a pig”.
In developing and executing a Public Relations Media Campaign, we consider some of these important factors:
Company / Brand / Competition Identification: We will seek to establish in concrete and practical terms through research, what the status quo is in terms of your company’s image and brand vis-à-vis competition and the marketplace.
- Audience / Customer Profile Analysis: We establish and document the internal and external customers, channels and sub-segments, their preferred media of communication and what they value the most.
- Goal Determination: We establish what your stakeholders are truly seeking to accomplish and simplify it into action terms and separate cause from effect.
- Strategy Creation: By truly understanding your organisation, your business and your products/services, we bring tremendous value-added vision to the process of strategy creation for Internal Communication; External Communication, Media Relations and Crisis Communication. We create a path for achieving your business goals that positions your organisation and your team for success.
- Campaign Execution: Everyone wants an innovative and implementable solution, but they can be costly. At Litha Communications, we are used to working with limited budgets, and partnering with other organisations. By combining this with off-the shelf modules such as Customer Relationship Management, we stretch the proverbial rand without breaking the bank.
- Tracking / Results Analysis: We keep you informed of project milestones and draw your people and stakeholders into the creative process. We find an excuse to celebrate every conceivable success because success breeds success.
Highlights:
- Telkom – PR Media and African Jazz Festival at the Rand Easter Show. Other sponsors were Sowetan, Sunday World and Metro FM
- Nelson Madela Children’s Fund – Designed and conceptualised the Dream Tree Project at the WSSD 2002. Children wrote messages for Mr Nelson Mandela using recycled paper shaped as leaves. The project was co-sanctioned by the by the Department of Education and the Department of Arts and Culture.
- Old Mutual – Leveraged the Old Mutual brand in the LSM4-6 Women’s market through Sowetan Women’s Club and monthly True Love Networking Forums for 450 guests per forum.
- Redds - Brand Activation Strategy for SAB including 16 National Women’s Forums attended by 500 women per event. Total budget per annum in excess of R1, 5million, Media sponsors and venue sponsors secured to the value of R3, 5 million from Sowetan, Indaba Hotel and Kaya FM.
- Raised R5 million from Standard Bank for The Nelson Mandela Gateway to Robben Island
- Raised R5 million from Old Mutual for the Malibongwe 50th Celebration of the women’s anti-pass march for the Department of Arts and Culture
- Raising R3 million for the Langa Arts Festival to be launched in 2010 for the Western Cape provincial Government
- Raising Sponsorship for food and gifts for 10 000 children on an assignment for the National Zoological Gardens of South Africa valued at R1.5 million
- Facilitating negotiations with Toyota SA for Robben Island Museum, resulting in Toyota donating 14 vehicles to Robben Island Museum, total value R8 million.
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