communication

Gala Events, Awards and Public Events Management

International and National Conferencing

Professional Membership Management

Destination Management

Public Relations, Media & Sponsorship

Brand Experiences

consulting

Corporate Social Investment

Stakeholder Management and Planning

Sustainability Management

Social Marketing

Active Citizenry, Dialogue & Social Mobilisation

Thought Leadership, Trends & Insights

Social marketing is a powerful new strategic approach to communication that uses marketing principles and techniques to drive positive social behaviour while at the same time building markets for products and services. Our programmes are designed to connect causes to products or brands; building brand loyalty (internal & external); building reputation and increasing market share.

We apply social marketing concepts and principles in the following areas:

• Campaign design

• Selecting audiences

• Designing primary activities

• Developing content and key message (s)

• Execution

• Monitoring and evaluation

Highlights:

• Developing a social marketing plans for the Old Mutual Foundation

• Formulating and implementing Old Mutual’s “Do Great Things Campaign in support of Mandela Day

• Developing and implementing a turnaround strategy of building a vibrant, proud and dignified community through the creation of a Waterfront for community recreation and conservation in collaboration with Proudly Manenberg and Greater Good South Africa.